“Why Outfield Acquisition Puts Umbraco on the Fast Track to Dominating the DXP Middle Market”
Umbraco Eyes DXP Middle Market Takeover with Outfield Digital Acquisition
Denmark-based open-source content management system (CMS) Umbraco is making a strategic move to expand its presence in the digital experience platform (DXP) middle market by acquiring Outfield Digital, a UK-based full-service agency that specializes in web design, development and digital marketing.
By acquiring Outfield Digital, Umbraco can now provide more comprehensive DXP services to its clients, particularly those in the middle market. Outfield Digital has built up an impressive roster of clients, ranging from small businesses to multinational corporations, and has been recognized for its expertise in web design and development.
Umbraco intends to fully integrate Outfield Digital’s services into its platform, offering a one-stop-shop for clients looking to optimize their digital experiences. The acquisition will also allow Umbraco to tap into Outfield Digital’s expertise in digital marketing, including SEO, PPC advertising and social media management.
Umbraco is well-positioned to take on the DXP middle market, as it continues to gain traction among businesses with its open-source CMS platform, which is both user-friendly and intuitive. With Outfield Digital as its newest acquisition, Umbraco can now provide clients with even more options to enhance their digital experience.
Key Takeaway:
– Denmark-based open-source CMS Umbraco acquires UK-based web design and development agency Outfield Digital to expand its DXP services
– By integrating Outfield Digital into its platform, Umbraco can offer a one-stop-shop for clients looking to optimize their digital experiences
– Umbraco gains the opportunity to tap into Outfield Digital’s digital marketing expertise, including SEO, PPC advertising, and social media management
– With this acquisition, Umbraco is well-positioned to take on the DXP middle market and continue its growth as a user-friendly and intuitive CMS platform.
