“The Surprising Lessons on Customer Experience I Learned from the ‘Second Coming of Steve Jobs'”
During the Steve Jobs era at Apple, customer experience played a pivotal role in shaping the company’s legacy. There were many transformative lessons to be learned during this time that can be applied today. One person who learned these valuable lessons is Robert Scoble, who worked at Apple during the late 90s and early 2000s.
Scoble shared some of the lessons he learned during his time at Apple in an article on CMSWire. In it, he discusses the importance of putting the customer first, fostering a culture of innovation, and being passionate about the product. Here are some key takeaways from his article:
1. Put the customer first:
At Apple, the customer was at the center of everything they did. Scoble learned that it’s not about the product, but the experience. When you focus on the customer, you create loyal customers who will spread the word about your product.
2. Foster a culture of innovation:
Steve Jobs was all about innovation, and he instilled this mindset in everyone at the company. Scoble learned that innovation comes from allowing people to experiment, take risks, and learn from their failures.
3. Be passionate about the product:
To create an exceptional customer experience, you have to be passionate about the product. Scoble learned that when you’re passionate about what you do, it shows in the product and in the way you interact with customers.
By applying these lessons to your business, you can create a customer experience that will set you apart from the competition. Whether you’re a startup or an established company, the principles of customer experience remain the same – put the customer first, foster a culture of innovation, and be passionate about your product.
The Steve Jobs era at Apple taught valuable lessons in customer experience that can be applied today. Putting the customer first, fostering a culture of innovation, and being passionate about the product are key components to creating an exceptional customer experience.