Peacock try outs interactive scenes to offer followers a ‘Real Housewives’ deep dive • TechCrunch

NBCUniversal’s Peacock is introducing a brand-new interactive video clip attribute that will certainly allow Peacock Premium customers explore prolonged clips, consisting of additional video and also meetings, from within an episode of “The Real Housewives.”

From October 14-16, BravoCon participants will certainly have the ability to sneak peek the upcoming attribute by seeing an episode from period 2 of “The Real Housewives Ultimate Girls Trip.” Already, the attribute is just being checked on Roku tools however will progressively turn out to various other tools gradually.

Season 3 of the hit collection is readied to premiere following year and also will certainly be the initial to have the brand-new attribute. At launch, costs customers can communicate with 3 episodes of “The Real Housewives Ultimate Girls Trip,” with the alternative to see prolonged clips and also special meetings.

As viewers watch the show, they will be prompted to get their remote ready for an “interactive scene” and have around 15 seconds to decide if they want to watch extended footage of that scene as well as special meetings, which go deeper into what characters were thinking during that particular scene.

“Combining culture-defining content with cutting-edge innovation, this experience is about giving fans the choice to dive deeper into the most dramatic ‘Housewives’ moments on their own terms,” John Jelley, Senior Vice President, Product & UX, Peacock and also Direct-to-Consumer, NBCUniversal, said in a statement.

Viewers are not required to select anything and can continue to the main story, though anyone who wants to can watch a director’s cut-like version of the episode. “This is an opt-in experience. It’s not something where we’re forcing everyone to change the way they’re watching their favorite show,” Jelley told TechCrunch. They also have the option to go back to the main story at any time.

This new “unique experience” will hopefully get new fans to the platform, Jelley added. “Now that we’re an exclusive streaming home for Bravo content, it’s an opportunity to show Bravo fans that Peacock is a great place to come for this type of content,” he said.

NBCUniversal CEO Jeff Shell boasted last week that Peacock added over 2 million paid subscribers in the third quarter, partly due to Bravo content moving to the platform.

Because “The Real Housewives Ultimate Girls Trip” is a Peacock original, the team at Bravo worked in close partnership with Peacock to film scenes specifically for the interactive feature exclusive to the platform. For instance, Peacock is exploring giving audiences the option to see what’s happening in the next room during a scene, Jelley told us.

In a demo with TechCrunch, Jelley gave us a sneak peek of the feature. We watched the coffee reading scene in the second episode of season 2 when Dorinda invited the other cast members to her famous Bluestone Manor. Interactive scenes included extra footage of Dorinda blowing up at Brandi and also special meetings from Eva, Tamra and also Brandi.

Peacock continues to invest in interactive features to engage audiences further. In May, the company announced “Catch Up with Key Plays,” which lets English Premier League viewers stream highlights without disrupting the game. Peacock recently launched a “Halloween Nightmare Game,” an interactive virtual escape space video game that makes the audience click various things on the display.

Today’s news begins the heels of Meta partnering with NBCUniversal to bring the Peacock streaming application to the Meta Quest virtual reality headset.