“Level up your beauty routine with Lush’s limited edition Mario movie inspired collection”

“Level up your beauty routine with Lush’s limited edition Mario movie inspired collection”

Cosmetics Retailer Lush has Launched a Limited Edition Super Mario Bros Range

Cosmetics retailer Lush has joined forces with Super Mario Bros to release a limited edition range of bath bombs, bubble bars and soap. The range features Mario and his companions, including Luigi, Yoshi and Toad, and the iconic mushrooms, as well as a product which resembles a Question Block.

The products, which feature vibrant colors, are all vegan and rush-free for a guilt-free indulgence in your bath. The bath bombs come in various shapes including Mario’s red and green hats and the company claims all the products are scented with an energizing mixture of lemon, neroli and tonka, which is relaxing to both the mind and body.

In addition to the bath bombs, bubble bars and bar soaps, Lush has also introduced a separate fragrance, which according to the company, is inspired by Super Mario and his team. The fragrance is made up of a mix of fennel, anise and elemi oil giving the scent of a green forest walk.

The Lush Super Mario Bros range is an innovative way to attract a new audience of gamers and non-gamers alike. The limited edition range is targeting a specific audience, namely Mario fans and appeals to people of all ages who enjoy gaming, and want to have fun while taking care of their body and mind.

Key Takeaway

Lush’s innovative partnership with the iconic Super Mario Bros is a great example of how businesses can use innovative marketing techniques to create a buzz around their products. By harnessing the popularity of gaming, Lush has been able to tap into a new market segment and create a range that appeals to everyone. The limited edition range is rush-free, vegan and features vibrant colors to enhance your experience in the bath. This collaboration is a win-win for both Lush and Super Mario Bros, as they reach new audiences and create amazing products that are sure to sell out quickly.

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